Advertising coursework 1
Denotation /connotation
1. The way the model is standing? The model is standing in a sophisticated way
2. The facial expression? Evil
3. The location of the advert? On top of the earth?
4. The story line? Men shaving
5. The costume on the model? Blacked out suit
6. Any props in advert? Razor
7. The colours used? They used orange and blue to match the title
8. The name of the product? Gillette fusion
9. The slogan and language used? The slogan is ‘’the best a man can get’’ and only English is used.
10. The font used? Bold
11. Camera shot angle? Long and close shot
Target audience
1. Who is the product mainly aimed at? Men
2. Gender/Age/Ethinicity? Men/Age group hit puberty/
